balance sheet VS perception?


I'm new to trading so apologies if a stupid question. I've been reading up on all the tips on becoming a good trader and despite the performance of a company – at the end of the day the perceived value of a stock is what influences the stock price.

Made me think: should we be looking more at social listening tools, looking at people's sentiment, the spikes in interest as opposed to looking at a company's balance sheet?

(And is there any speicifc social listening tools relating to stock I need to know about?)


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