MEDIA Disney raises price on ad-free Disney+ 38% to $10.99 as part of new pricing structure for streaming services

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price increase

• Disney+ will no ads is increasing $3 per month to $10.99.
• Disney+ with ads will be $7.99 per month.
• A bundle of Disney+ and Hulu, both with ads, will be $9.99 per month.

“ Overall, the company’s quarterly results, also announced Wednesday, beat analysts’ expectations on the top and bottom lines. Disney+ subscriptions rose to 152.1 million during the most recent period, higher than Wall Street’s projections of 147 million “

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However, I think the new subs were largely due to new promotions.

e.g. amex platinum subs get a credit for $20 in disney or bundle, a lot of amex offers offer up to $8 or $10 credit per month for a few months, and most cashback portals offer $5-$7 per new subscription…so I think those numbers are inflated.

Overall, I'm bearish on all streaming services.