Have you really, really took a look into Amazon? I mean have you thought so much as out of the box as your thinking is actually right in the box kind of thought? Amazon Prime Shopping Day happened earlier the 12-13th of this month (July) and the company sold over 100,000 items per minute and much in it's promised savings. First approach, take a glance at the company ticker and performance history and make note of it's performance which has been no less than great. Recently, we're in a bear market, recession looms although a lot of investors say we're coming back to actuality, that is a healthy economy again. All is going to go well. Second, and finally, before all other variables, I propose, take a look at their competition. It's everywhere. Streaming, Pharmaceuticals, Health Care now . . . Major performer and growth in Amazon Web Services. You can't complain. But, what about it's big competition and the future of this company? What about Target, Wal-Mart? And other retailers. Have you noticed Congress wants to enact more Antitrust laws which effectually dwindle monopolies? Amazon is at the helm of this but they are effectively circumnavigating it. And their competition? Numbers won't lie and neither will consumer sentiment. Amazon is the better company of big retail and maybe someday it will have it's place on the Dow Jones besides the point. Amazon, unlike Netlfix, will perform, and will perform to your need. My advice: invest in the obvious retail winner, and enjoy the spoils of your online shopping experience. Here's a headliner in the link from today too: Amazon Grows
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