Why aren’t lending/loan companies like UPST doing well during this inflation period?


Like UPST for example is -90% down from its ATH and the stock has continued to decline. Sorry if this is a ignorant/stupid question (maybe I just lack an understanding of how the economy actually works) but during an inflation period where people are struggling financially, wouldn't more and more people begin to utilize lending/companies like UPST, SOFI, AFRM, etc.?


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