“BMW is now selling heated seats — and some other basic features — as a monthly subscription in certain countries. Owners who don't pay up won't get access, even if their car came with all the necessary hardware from the factory.
The move comes as car companies push to make more money from the software in their vehicles. Through subscriptions and the like, automakers intend to generate a steady stream of revenue (tens of billions per year, some say) that continues long after a car is made and sold.
A handful of car websites noticed this week that heated seats and a heated steering wheel popped up as monthly subscriptions on BMW's South Korea site. (It appears they've since been removed.) The Verge spotted the features on the menu for BMW owners in Germany, the UK, South Africa, and New Zealand.”
Source : businessinsider.com/bmw-subscription-features-heated-seats-steering-5-series-2022-7
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