Will the Vince McMahon allegations hurt the WWE stocks?

https://www.wsj.com/articles/wwes-vince-mcmahon-agreed-to-pay-12-million-in-hush-money-to-four-women-11657289742

What do you think? The first allegation by WSJ was actually uncovered a couple of weeks ago and it didn't seem to faze the stock value at all. This time around the scandal seems to be way worse tho.