Can someone please tell me why more retail investors aren’t piling into WKHS?

I hold almost 9k shares of WKHS.

I got in a little too early and have been cost averaging down.

But with the new CEO, and no debt on the balance sheet, this thing looks primed.

Institutional ownership is on the rise.

Is there something I'm missing here?

Why is their reddit sub stuck at 13.6 k members?

Is it because people don't know about WKHS?

Thanks in advance.